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Direct model. Customers are the end users you have traded on behalf of as a regulated entity. They are attribution records, not accounts — see the Direct integration guide. If GetEquity holds accounts for your users instead, you want Members.
A customer record is created the first time you pass a customer object on a trade. There is no endpoint to create one directly — they appear here once they have traded. Two endpoints to interact with customer data: Get Customers: Retrieve a list of all customers who have traded with the organization associated with the provided secret key. Search Customers: Search for specific customers based on specified criteria.